No-Mad 97% India is an Indian Lifestyle brand, based on the craftsmanship and heritage of India. No-Mad, is the beginning of a journey, a journey full of passion and ideas towards building a SLOW Lifestyle brand across diverse product categories. Its concept is centred around “Daydream”, an inner journey. A return to sources and traditions. In India we live near the floor, we like to sit cross-legged, rest on a charpaï. Surrounded by textiles, enjoying a cup of good tea and escape to the delicious strolling areas, dreams, wellness… We take time to live and to listen to ourselves. A new kind of luxury. And, it merges influences - 97% Indian, 3% elsewhere.